|Are you planning to host an event, party, bash? Then, please do ring in and together we will produce your story…a celebration that reflects individual style & design. A gathering that shines with laughter & humor. A soirée that reveals imagination & ease.|
Our studio offers a cultivated aesthetic, a taste that is both knowledgeable and eclectic. We offer our clients a fresh approach to the elements of design, entertainment, catering and venue, with a sensibility that allows each event to be both sophisticated and alluring.
As a full service studio we collaborate with our clients from inspiration to concept through design and execution. We consult, budget, negotiate and organize from vendor relationships to day of coordination and all the details between. We will tie together all your planning details with affection + care.
a wife, mom, friend & party planner.
Loretta approaches planning with passion and gratitude. She embraces each client’s vision and feels honored to bring this vision to life. Formerly a Buyer with ABC Carpet & Home, Loretta has been inspired by the texture of global cultures. She has a post-graduate degree in Textile Development & Marketing coupled with 15 years of Fashion and Home experience.
Ever a fan of the hunt, Loretta scours about in search of fresh resources and raw talent. The inspiration for a design idea, tasty small plate or awesome party favor can originate from a flea market visit. Loretta pulls from her world travels and creativity to bring these unexpected finds to her clients.
Loretta’s philosophy is to style into the detail and layer the elements. This adds exciting dimension to the party.
"Our daughter's Bat Mitzvah was planned start to finish by Loretta and surpassed our expectations in every way. Loretta worked with us to create a vision for the day based on what Maerose wanted and it came to life in a way we could never have imagined. She was always conscious of our budget while still somehow finding the Best of the Best from ENTERTAINMENT to DESIGN to FLORALS. I could not recommend Loretta and her team more strongly.....we could never have pulled it off without her!!"
naomi & joe daniels| City Winery, NYC
"Loretta created an amazing birthday celebration. She sourced authentic entertainment, designed a beautiful tablescape and executed a seamless and fabulous moving feast."
"What an amazing party you created. Thank you so much."
peri wolfman, Wolfman Gold Design| SoHo, NYC
"Dear Loretta, a huge thank you for making Noah's Bar Mitzvah party such a fabulous success-it was a pleasure and so much fun to work with you."
lisa kaye| The Maritime Roof Terrace, NYC
"Congratulations to Loretta Lester Party Planning, your Studio has been added to our EXCLUSIVE BK VENDORS LIST."
bk venues team| Dumbo| Greenpoint| Williamsburg|
"Loretta is the real professional in organizing events. She will make your holiday memorable. You and your guests will be surprised how fun a celebration can be. With Loretta, everything will be on the top level - starting from the smallest details such as personalized straws and ending with the best entertainment in New York City!"
airbrush tattoo, nyc | We Work Bryant Park, NYC
"steeped in her good taste
no detail is forgotten
for this bat mitzvah"
the haiku guys | McKittrick Hotel, NYC
"I had the time of my life, thank you Loretta"
valerie edleman | The Wooly, Woolworth Buidling
"Loretta was amazing. We definitely could not have done it without her!"
nicole & michael marra | Tribeca, NYC
"Loretta has the ability to be very creative in the planning process & details but, she can put on another hat and execute a flawless event with very limited support. She was very collaborative and patient. Loretta always had a vision in her mind and was great at articulating it to us."
"Loretta really captured the evening that we wanted."
"I would not have changed a thing and I do events all of the time."
cindy krupp, founder the krupp group | We Work, Bryant Park NYC
"Loretta is a pro. She was super efficient, cool, calm and collective planner in the height of storm JONAS. The party was really fun & fabulous under her direction on Sunday!"
"Great job-it was a pleasure working with you!"
event manager | studio 450, nyc
"I can’t say enough great things about Loretta. Our Bat Mitzvah wouldn’t have been the incredible event that it was without her. Loretta has tremendous vision and amazing style. She is super organized, creative, detail oriented, flexible and tasteful. And she worked within my budget! More importantly, she is a lovely person; easy to talk to, fun to be with, positive and calming during the stress of planning such a big event. At the same time, she is commanding and gets things done in a very professional manner. She is easy to communicate with and ran the show the day of the event so I could enjoy myself with my family. I would highly recommend her and will definitely be calling upon her to plan my son’s Bar Mitzvah in a few years!"
meredith & danny seidler | The Paper Factory Hotel, LIC
"Having Loretta on board for our daughter’s Bat Mitzvah truly helped make it a unique, memorable and seamless event. Loretta was involved with every aspect of the service and party, from choosing the venues and the vendors to helping us handle the entertainment and create a timeline. Most importantly, Loretta helped us incorporate personal details and touches that were right for our daughter, our family and that our guests still talk about to this day. Loretta is super knowledgeable, easy to work with, knows how to prioritize and cared as much about making the day great as we did!"
jessica & david saslow | The Heath, McKittrick Hotel NYC
“When I brought in Loretta to help with my husband's 40th birthday party, I was looking for some support and organization. I had no idea that I was getting access to a powerhouse of ideas, resources and vision. Loretta took the latin salsa theme and created a magical night with signature cocktails, renowned latin chef, salsa dance instructor - she attended to every detail down to the personalized napkins and cocktail stirs. Loretta is one of those rare people who are equal parts visionary and manager - she not only has amazing creative insight, she is also imminently practical and finds resourceful ways to make the impossible possible. The results were an unforgettable experience and memories that we will cherish for a lifetime.”
michelle & akir gutierrez | Loft space, Tribeca