The 50th Birthday PARTY
May 8, 2020 | food hall + haul, in the studio with loretta, interior alchemy, on the road...

The 50th Birthday Party is trending in New York City as the concept of creating experiences continues to grow in popularity. 

We recently planned a fabulous 50th birthday dinner party in a hidden gem....tucked away on Canal Street, NYC.

Lees Private Dining is a two floor "old" New York City loft. Guests creep up a steep rickety staircase  hidden behind an unassuming door on Canal Street to find this gem.

The second floor loft offers a full working kitchen.....brilliant for all catering needs. The loft remains with it's original detail: brick walls, hardwood floors and is complimented with farm tables + wooden folding chairs.

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The third floor loft offers the same open floor plan with a built in bar.

Lee's private diningLees on canal

My clients were keen on providing their guests with an experience. And, in so making this happen upon arrival guests were escorted to to the 2nd floor loft.  A magnificent assortment of green plants framed the space and so we settled on adding one accent floral arrangement at the bar and votive candles through-out the space. 

Flowergirl nyc

As guests mingled, staff passed champagne served in the elegant coupe. Our incredible caterer, Leonard Street Provisions, prepared a well edited selection of canapés.....including blini with caviar, smoked tuna & cucumber.

 leonard street provisions leonard street provisions

The hosts are originally from South Africa......honoring the birthday "boy" our bartender mixed up a a cocktail of CAPETOWN GIN + TONIC.  I am a big fan of these details that speak to the hosts and reflect their unique sensibility.

At the end of cocktails, dinner bell rang for guests to move to the second floor loft for a seated dinner.

Act II of the celebration begins with a room with a view:

Lees Private Dining

I collaborated with the host, Sonia, on the design direction. A clean statement done with attention to fine detail led us to a a color palette of grays, aubergine, greens with white accents. 

The art of a small gathering considers guest place seating to ensure a comfort level and social dynamic. 

I absolutely love these place cards designed by Vidhi Dattani Designs.

The organic distress of the deckled edge paper perfectly complimented the tablescape.

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In collaboration with Flower Girl, NYC, we set the tablescape.  A mixture of texture felt ideally intimate while the high taper candles added a moody glow.

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A little snap of me and Trevor over at Flower Girl.... feeling very pleased:)

loretta lester

Guests enjoyed....sipped, laughed,chatted.......best sign of success!

social events and party planning services

The seated dinner finale was a champagne toast and birthday wishes.

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Our fabulous caterer, Frances Janisch owner of Leonard Street Provisions, takes in a well deserved note of gratitude from our hosts......Sonia and Sven. 

 Frances Janisch

Following speeches from guests to the guest of honour.......guests were invited into the open loft for sweets, cheese board and dessert cocktails.

social events and party planning services

As a parting treat, guests were given a box of stick to me sweets for the ride home.

50th birthday party

I really loved planning this celebration and was incredibly humbled when my client, Sonia Jacobson, along with thanking her guests for being apart of the festivities thanked me for bringing her vision to life. There is no better reward than a client treasured memories for a lifetime!!

Looking to celebrate YOU? Give a ring.....See you at the party. Loretta xx

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Bat Mitzvah Planner NYC Wythe Hotel
March 12, 2020 | in the studio with loretta, interior alchemy, pretty this + that, rock paper scissors

 What an experience to be the Bat Mitzvah planner NYC at the Wythe Hotel.

 Wythe hotelWythe hotel

The Wythe Hotel is the perfect venue to host the service and immediately after the service transition to the celebration. We hosted the service on the lower level in the Cooper Room. An intimate warm atmosphere a glow in an amber hue.

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Following the service, adult guests remained in the Cooper Room for cocktails and the teens were escorted to the upper level, Garden Terrace for their own cocktail hour of games & fun.

Bat Mitzvah Party Planner NYC

Bat Mitzvah Paraty Planner NYC

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At the close of the cocktail hour, we invited guests to the Main Hall for the REVEAL.  Guests are treated to an interactive experience as they move from different rooms.

Upon entering the Main Hall, the story was built around the Bat Mitzvah gal's logo. MAIZY AVA created the fabulous logo AMAIZING NIGHT~and that it was:)

The ceiling installation was a dreamy cluster of balloons floating above the dance floor~designed by Balloon Artistry

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The Wythe Hotel has a gorgeous industrial vibe. Our design approach was to layer into those elements with hints of green and white florals style by the talented Sylvia of Capelily.

Bat Mitzvah Party Planner NYCWythe Hotel

 

Bat Mitzvah Party Planner NYC

As the Bat Mitzvah party planner, we believe in DETAILS, DETAILS, DETAILS~

Festive Mocktails, Popcorn with the montage, Milk Bar parting treats, YES PLEASE!!!

Bat Mitzvah Party Planner NYCBat Mitzvah Party Planner NYCBat Mitzvah Party Planner NYC

The energy was happy. The dance floor filled with laughter + smiles. Beautiful memories.

 Bat Mitzvah Party Planner NYCBat Mitzvah Party Planner NYC

To the lovely, Maizy~ Thank you for trusting us to bring your vision to life!

Mazel Tov.

Loretta xx

 Bat Mitzvah Party Planner NYC

And we will see you at the next GATHERING...........

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