A New York Boutique Event Studio

celebrations that reflect individual style and design.

gatherings that shine with laughter & humor.

festivities that reveal imagination & ease.

NYC Mitzvah and Sweet 16 Event Planner
NYC Wedding Planner
NYC Social Event Planner
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“dedicated to creating events that keep the emotion alive long after the last photo is captured.”

Are you planning to host an event, party, bash in the New York City, Metro Area? Then, please do ring in and together we will produce your story.

Mitzvahs + Sweet 16’s • Weddings • Social Events




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“our philosophy is to tie together all the details with passion and affection so you may be present in the moment.”

Event Planning: Is the strategy that leads to a cohesive & memorable event. We pull together the many layers required for a completely immersive experience.

Destination Planning • Full Planning • Partial Planning

Destination Planning: Our passion to travel & love for globally influenced design take us far and near for event planning. Let’s escape & produce your unforgettable event.

Full Planning: We collaborate with our clients on every aspect of the event planning journey.{Budget, Negotiations, Vendor Selection, Custom Details}

Partial Planning: Our team steps in to tie together the logistics & design. {Run of Show, Styling details, Day of Coordination}

Event Production: Is the well organized execution of logistics that produce a seamless event. We partner with a curated network of talented professionals to fit our clients’s personality and tastes.

Event Design: Is the visual experience. We offer our clients a cultivated aesthetic, a taste that is both knowledgeable and eclectic. We pride ourselves on forging our own path to maintain a fresh approach to the elements of design.




Reduce claim handling time by 30+% Hello Heading

As a life long creative, Loretta approaches event planning with passion and gratitude. She embraces each client’s vision and feels honored to bring this vision to life. Formerly a Buyer with ABC Carpet and Home, Loretta’s design intuition has been shaped by the texture of global cultures. She has a post graduate degree in Textile Development and Marketing from the Fashion Institute of Technology coupled with over 15 years of Fashion and Home experience.

Ever a fan of the hunt, Loretta travels in search of fresh resources and raw talent. Loretta pulls from her world travels to bring these unexpected finds to her clients. Loretta’s creative sensibility is to style into the details and layer the elements. This adds exciting dimension to the party. Unveiling unforgettable moments, culminating in extraordinary experiences|.




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TMLL= The Maltzmans Love Loretta!! Sandy & Greg Maltzman
Hi Loretta: Thank you so much for supporting us with both events. You definitely sensed what we needed quickly and organized everything phenomenal. Never had a party organizer like you and never want to do another party without you:) Ingo Stork

"Our daughter's Bat Mitzvah was planned start to finish by Loretta and surpassed our expectations in every way.  Loretta worked with us to create a vision for the day based on what Maerose wanted and it came to life in a way we could never have imagined.  She was always conscious of our budget while still somehow finding the Best of the Best from ENTERTAINMENT to DESIGN to FLORALS. I could not recommend Loretta and her team more strongly.....we could never have pulled it off without her!!"

naomi & joe daniels | City Winery, NYC

"Loretta created an amazing birthday celebration. She sourced authentic entertainment, designed a beautiful tablescape and executed a seamless and fabulous moving feast."

"What an amazing party you created.  Thank you so much."

peri wolfman, Wolfman Gold Design| SoHo, NYC

"Dear Loretta, a huge thank you for making Noah's Bar Mitzvah party such a fabulous success-it was a pleasure and so much fun to work with you." 

lisa kaye| The Maritime Roof Terrace, NYC

"Congratulations to Loretta Lester Party Planning, your Studio has been added to our EXCLUSIVE BK VENDORS LIST."

bk venues team| Dumbo| Greenpoint| Williamsburg|


"Loretta is the real professional in organizing events. She will make your holiday memorable. You and your guests will be surprised how fun a celebration can be. With Loretta, everything will be on the top level - starting from the smallest details such as personalized straws and ending with the best entertainment in New York City!"

airbrush tattoo, nyc | We Work Bryant Park, NYC

"steeped in her good taste

 no detail is forgotten   

for this bat mitzvah"                                                                                                                                               

the haiku guys | McKittrick Hotel, NYC




"I had the time of my life, thank you Loretta"

valerie edleman | The Wooly, Woolworth Buidling

"Loretta was amazing. We definitely could not have done it without her!"

nicole & michael marra | Tribeca, NYC

"Loretta has the ability to be very creative in the planning process & details but, she can put on another hat and execute a flawless event with very limited support. She was very collaborative and patient. Loretta  always had a vision in her mind and was great at articulating it to us."

"Loretta really captured the evening that we wanted."

"I would not have changed a thing and I do events all of the time."

cindy krupp, founder the krupp group | We Work, Bryant Park NYC

"Loretta is a pro. She was super efficient, cool, calm and collective planner in the height of storm JONAS. The party was really fun & fabulous under her direction on Sunday!"

"Great job-it was a pleasure working with you!"

event manager | studio 450, nyc





"I can’t say enough great things about Loretta.  Our Bat Mitzvah wouldn’t have been the incredible event that it was without her.  Loretta has tremendous vision and amazing style.   She is super organized, creative, detail oriented, flexible and tasteful.  And she worked within my budget!  More importantly, she is a lovely person; easy to talk to, fun to be with, positive and calming during the stress of planning such a big event.  At the same time, she is commanding and gets things done in a very professional manner. She is easy to communicate with and ran the show the day of the event so I could enjoy myself with my family.  I would highly recommend her and will definitely be calling upon her to plan my son’s Bar Mitzvah in a few years!"

meredith & danny seidler | The Paper Factory Hotel, LIC

"Having Loretta on board for our daughter’s Bat Mitzvah truly helped make it a unique, memorable and seamless event. Loretta was involved with every aspect of the service and party, from choosing the venues and the vendors to helping us handle the entertainment and create a timeline. Most importantly, Loretta helped us incorporate personal details and touches that were right for our daughter, our family and that our guests still talk about to this day. Loretta is super knowledgeable, easy to work with, knows how to prioritize and cared as much about making the day great as we did!"

jessica & david saslow | The Heath, McKittrick Hotel NYC

“When I brought in Loretta to help with my husband's 40th birthday party, I was looking for some support and organization. I had no idea that I was getting access to a powerhouse of ideas, resources and vision. Loretta took the latin salsa theme and created a magical night with signature cocktails, renowned latin chef, salsa dance instructor - she attended to every detail down to the personalized napkins and cocktail stirs. Loretta is one of those rare people who are equal parts visionary and manager - she not only has amazing creative insight, she is also imminently practical and finds resourceful ways to make the impossible possible. The results were an unforgettable experience and memories that we will cherish for a lifetime.”

michelle & akir gutierrez | Loft space, Tribeca

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    Mix in Some Cleverness for
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