whimsy + dance set the vibe for this NYC Bat Mitzvah girl
March 4, 2016 | in the studio with loretta, interior alchemy, on the road..., pretty this + that, venue this way

Hello There Party Goers: We are so very excited to share with you some recent festive happenings.....come along to the studio as we share Ellie's NYC Bat Mitzvah story.

The beginning piece of creating a story is to define a center theme to ground the artistic direction and energy of the party.

Fashion illustrator Moomooi captures Ellie's spirit with FANTASTICAL  perfection.  A clever twist on Ellie' s passion for dance + love of sweets guides the inspiration for the whimsical beauty.

moomooi designed bat mitzvah sign in board

WE WORK space Bryant Park Venue Event

The event space at We Work is wonderfully designed in an old world interior with high detailed ceiling fused with modern elements. The challenge can be adding a personal layer to the space that reflects the party theme while maintaining the integrity of venue.

WeWork event space

We created a secret Pinterest mood board. This allowed us to pin potential concepts in color and design. Through the process of revisions and edits a story begins to emerge. 

It was Ellie who chose the rich jewel tone dress and a saturated blue for her logo.

Taking these colors we played into the existing venue color direction and there we had our palette.

Once we nailed down our color palette, we began to play with the elements from our Pinterest board.


img_7892img_7885inspiration from renegade craft fair

A visit to The Renegade Craft Fair sparked the vision. As hitting up the dsigners. Make NYC was showing this fabulous confetti garland. It felt so whimsical and special, a perfect compliment to the illustration and the colors tied together perfectly with the space.  I was in love with the garland. Immediately back at the studio, we started playing with the end use.

We consulted with the flower shop Petal, shared our vision and collaborated on translating the concept for day off event space.

Petal burlap table runner, confetti garland + fairy lights

It all happened at We Work Event Space, overlooking the twinkle of Bryant Park.


In an organic manner, we carried the winter wonderland mood of Bryant Park into the party space.  

bat mitzvah décor2016-01-30-krupp_batmitzvah-0354


Gold Mylar Letter Balloons XO Party NYC Bat Mitzvah

Twinkle Lights and Confetti Garland Tablescape Bat Bitzvah

The design sensibility maintains a cohesive story while it captures the whimsical side of Ellie. 
Gold Mylar Letter Balloons XO Party Bat Mitzvah2016-01-30-krupp_batmitzvah-0364
We carried the design through to the details. Guests peeked out of gold mylar letter balloons at the photo booth and tossed about DIY confetti balloons on the dance floor. 
In the midst of New York City's deep freeze, January 2016, we create warmth LIKE MAGIC.
I loved telling Ellie's story.
Til next time, sparkle and shine, Loretta x