Hello There Party Goers: We are so very excited to share with you some recent festive happenings.....come along to the studio as we share Ellie's NYC Bat Mitzvah story.
The beginning piece of creating a story is to define a center theme to ground the artistic direction and energy of the party.
Fashion illustrator Moomooi captures Ellie's spirit with FANTASTICAL perfection. A clever twist on Ellie' s passion for dance + love of sweets guides the inspiration for the whimsical beauty.
WE WORK space Bryant Park Venue Event
The event space at We Work is wonderfully designed in an old world interior with high detailed ceiling fused with modern elements. The challenge can be adding a personal layer to the space that reflects the party theme while maintaining the integrity of venue.
We created a secret Pinterest mood board. This allowed us to pin potential concepts in color and design. Through the process of revisions and edits a story begins to emerge.
It was Ellie who chose the rich jewel tone dress and a saturated blue for her logo.
Taking these colors we played into the existing venue color direction and there we had our palette.
Once we nailed down our color palette, we began to play with the elements from our Pinterest board.
We pinned FAIRY LIGHTS, BRANCHES, CONFETTI, CANDLES, ROCK CANDY.
A visit to The Renegade Craft Fair sparked the vision. As hitting up the dsigners. Make NYC was showing this fabulous confetti garland. It felt so whimsical and special, a perfect compliment to the illustration and the colors tied together perfectly with the space. I was in love with the garland. Immediately back at the studio, we started playing with the end use.
We consulted with the flower shop Petal, shared our vision and collaborated on translating the concept for day off event space.
It all happened at We Work Event Space, overlooking the twinkle of Bryant Park.
In an organic manner, we carried the winter wonderland mood of Bryant Park into the party space.
Gold Mylar Letter Balloons XO Party NYC Bat Mitzvah