Set the Table

The summer solstice marks the longest day of the year, as the season of outdoor living kicks in. Let's make Summer 2016 about #experiencesNOTthings with gatherings that invite the host to relax + enjoy guests. Thanks to these fabulous designers we can adhere to the KIS (keep it simple) principle of event planning with style!

Hit up Target and snag this latest collaboration.  designlovefest x cheeky. Perfect collection of tableware designed to make for a pretty simple gathering!! Thank you designlovefest for these beauties + photos.

Design Love Fest x Cheeky paper plates, napkins + cups

Design Love Fest x Cheeky for Target Party Cups

YAY Design Love Fest x Cheeky Paper Cup Sleeve

Harlow & Grey gives the modern host this sophisticated stunner. The Goddess Party Kit. We are obsessed with the blush/gold color palette edged in modern graphics.  So FRESH. Sip your rose....you are done. Thank you Harlow & Grey for these beauties and photos.

Harlow and Grey Paper Party Supplies

Shop Oh Happy Day for a curated collection of prints by Liberty of London. We LOVE these ditsy florals translated into the sweetest of sweet tableware and accessories. 

Top dessert with a field of flowers, Liberty of London Cake Topper. Pop a surprise, Liberty of London Crackers.

Thank you Oh Happy Day for these beauties and photos.

Oh Happy Day Party Flags Liberty of London

Aw rightie, it is time to enjoy family, friends, sun and love. KIS (keep it simple) with these beauties.

See you at the party. Loretta xx

Hello There Party Goers: We are so very excited to share with you some recent festive happenings.....come along to the studio as we share Ellie's NYC Bat Mitzvah story.

The beginning piece of creating a story is to define a center theme to ground the artistic direction and energy of the party.

Fashion illustrator Moomooi captures Ellie's spirit with FANTASTICAL  perfection.  A clever twist on Ellie' s passion for dance + love of sweets guides the inspiration for the whimsical beauty.

WE WORK space Bryant Park Venue Event

The event space at We Work is wonderfully designed in an old world interior with high detailed ceiling fused with modern elements. The challenge can be adding a personal layer to the space that reflects the party theme while maintaining the integrity of venue.

We created a secret Pinterest mood board. This allowed us to pin potential concepts in color and design. Through the process of revisions and edits a story begins to emerge. 

It was Ellie who chose the rich jewel tone dress and a saturated blue for her logo.

Taking these colors we played into the existing venue color direction and there we had our palette.

Once we nailed down our color palette, we began to play with the elements from our Pinterest board.

We pinned  FAIRY LIGHTS, BRANCHES, CONFETTI, CANDLES, ROCK CANDY.

A visit to The Renegade Craft Fair sparked the vision. As hitting up the dsigners. Make NYC was showing this fabulous confetti garland. It felt so whimsical and special, a perfect compliment to the illustration and the colors tied together perfectly with the space.  I was in love with the garland. Immediately back at the studio, we started playing with the end use.

We consulted with the flower shop Petal, shared our vision and collaborated on translating the concept for day off event space.

It all happened at We Work Event Space, overlooking the twinkle of Bryant Park.

In an organic manner, we carried the winter wonderland mood of Bryant Park into the party space.